Actiance, which helps organizations benefit from new forms of communications and collaboration, announced the general availability of Socialite Engage designed to help financial advisors along with their marketing and compliance teams distribute approved content over LinkedIn, Facebook and Twitter.
Key features and functionality of Socialite Engage include:
- An aggregated news feed from Facebook, LinkedIn and Twitter;
- Find and establish key connections and tailor your activities to match theirs;
- Share pre-approved library and/or tailored content to provide authenticity of voice;
- Leverage crowdsourced content across teams to improve interaction;
- Full integration with compliance controls for content, feature access and record keeping;
- Advanced analytics show engagement, trends and social graph growth; and
- Central content creators can use gamification tools to drive adoption and aggregate results from distributed team usage.
In order to facilitate adoption of social, Engage users also have access to targeted, educational material, such as tips, best practices and how-to guides, ensuring users not only have the technology, but also the knowledge to effectively communicate via social media sites, which include Facebook, LinkedIn and Twitter.
For the financial services industry, the Socialite platform ensures compliance with all the applicable regulatory and government guidelines, such as recent SEC alerts and Financial Industry Regulatory Advisory notices 10-06 and 11-39. The platform includes a robust analytics engine that allows managers to analyze the impact of the distributed content and measure the results on sales and network growth.