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Digital Advertising

(See print advertising options here)

Online Banner Advertising Specifications

 

 

General Guidelines

 

Overall Creative Specs

30-second maximum for any animation.

Animated GIFs: maximum 3 rotations.
Flash: maximum 3 loops.

HTML 5 banners are supported and
preferred for all platforms

Recommended file size is 40K
Maximum file size is 100K.

All creatives must open in a new browser window.      

All creatives are subject to final approval by
Wilmington Compliance Week Inc.

All material must be submitted at least 3     
working days prior to campaign launch

Compliance Week
 site specs
W px x H px
Medium Rectangle
300x250
Leaderboard
728x90
Ad Server DoubleClick DoubleClick
Animated gif/jpg Yes Yes
Flash Yes Yes
Flash w/ embedded sound or video Yes Yes
Third party tags Yes Yes
Video No No
Recommended file size 40K 40K
Expandable dimensions No No

 

 

Flash

Flash creatives should be published as Flash version 10 SWF with a backup GIF/JPEG.
The flash frame rate must be less than 24 FPS.
There is a 3 loop maximum for flash ads.
A close button must be included and added to root level or level zero.

Click Tracking

A clickTAG should be added to the button to allow click performance to be tracked. ClickTAGS should not have URLs coded in them because DoubleClick cannot count clicks if the .swf file has the URL. The clickTAG is case-sensitive in Flash version 6 and above and must be "clickTAG." In other versions of Flash, it is not case-sensitive, but it is recommended to be "clickTAG."

ClickTAG Coding Instructions
1. Select getURL in the button from where you want the URL navigation to trigger.
2. Type clickTAG in the URL field. ClickTAG must look exactly as shown in diagram to the right.

Examples of the finished button script with AS 1/AS 2 (Note: clickTAG is case sensitive)

on(release) {getURL(clickTAG,"_blank");}

on(release) {getURL(_level0.clickTag,"_blank");}

on(release) {if (clickTag.substr(0,5) == "http:") {getURL(clickTag,"_blank");}}

 

Example of the finished button script with AS 3 (Note: myButton refers to the instance name of the button object. Spell clicktag using only lowercase letters. Hardcoded URLs are not allowed.)

myButton.addEventListener(
MouseEvent.CLICK,
function():void
{if (root.loaderInfo.parameters.clicktag.substr(0,5)=="http:")
{navigateToURL(new URLRequest(root.loaderInfo.parameters.clicktag), "_blank");
}} );

 

 

Third Party Ad Tags

All creatives sent via third party tags have no file size limits; however, all files over 100K should use polite download functionality.

  • Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once page content loads. Up to 2 additional loads of up to 50K each may be initiated after a user over his or her cursor over or clicks on the ad.

All creative third party tags must be in the format of javascript NOT iframes.

Creatives sent via third party tags must open in a new browser window. Prior to submissions, creatives should be tested for stability across all browser platforms.

All third party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information. Ad production cannot guarantee that click-through data will be tracked for all of the rich media technologies that are third-party served.

Pro Tips

Third-party ad serving and tracking:

  • Ad object can accept third-party served ads and tracking, this includes iframed nested ad.
  • Check the validity of the tracking information prior to providing the tags by clicking on the tags provided by vendor.

One button limit: The ad object is comprised of one large button for the click-through which supercedes all other items, including buttons specified in your provided creatives. Use root level mouse coordinates rather than buttons to initiate additional actions, such as sound or animated "rollovers."

Root level access: Have advance action script that needs root level access? Use: this._lockroot = true , and export out as 7.0 or higher.

Speed: The parent movie is set at 24 FPS. If you feel this is too fast, decrease the frame rate of your creatives after using the lockroot comma.

 

 

Additional Rich Media Guidelines
 

Prestitial

When composing the files using .swf (Flash), the files must have the following specifications:

Version 10 SWF, AS 2.0 (only if necessary, otherwise 1.0)
File Size: maximum 100K
Frame Rate: maximum 30 FPS
Background flood colors should be included for any non-white backgrounds
Minimal listeners
Any click-through URLs removed

When composing the files using .jpg, .gif, .png, the files must have the following specifications:

Color mode: RGB
Standard optimization
72 DPI (no progressive scan)
File Size: maximum 100K
Non-animated

 

Prestitial

Prestitials are full-page ads that are displayed before the homepage loads. This large, dramatic high-impact banner allows your message to be seen by each visitor to the site.
The prestitial ad will display for 15 seconds and will appear to any unique visitor once per 24 hour period.

Compliance Week Provides:
Functionality, which includes:
A timeout counter, which redirects the visitor to the original page the ad was launched from.
A skip feature, which allows the visitor to return to the original page manually
The publisher's logo

Client Provides:
One 640x480 creative (3rd party tags accepted; flash, jpg, gif, png less than 100k)
One clickthrough URL

Pro Tips

Third-party ad serving and tracking:

  • Ad object can accept third-party served ads and tracking, this includes iframed nested ad.
  • Check the validity of the tracking information prior to providing the tags by clicking on the tags provided by vendor.

One button limit: The ad object is comprised of one large button for the click-through URL, which supercedes all other items, including buttons specified in your provided creatives. Use root level mouse coordinates rather than buttons to initiate additional actions, such as sound or animated "rollovers".

Example:

Additional Sponsorship Opportunities

Newsletter Sponsorship

Newsletter sponsorship will appear in a gray box above-the-fold on our homepage.
Text links appear with a title and body.

Newsletter Sponsorship Specs:

  • Title Text: Up to 50 characters with spaces.
  • Body Text: Up to 250 characters with spaces.
Example:

 


Mobile

Standard banners 320x50, 300x50
File Size Less than 30k
3rd party tags Accepted
Flash Not accepted

NOTES:
 

  • Wilmington Compliance Week Inc. requires that all creative be submitted three (3) business days to allow testing and approval prior to launch date.
  • Please ensure that all the above specifications are met. Creative assets that do not meet all of our specifications will be rejected, potentially affecting the launch date of the campaign.
  • If you have any further questions regarding campaign tracking for this placement, please contact your Compliance Week representative.