Investor relations may finally be entering the world of the blog, an Internet communications concept that began some 10 years ago. Blogs are a wonderful tool with great potential, so of course Corporate America has been late to adopt them. But finally, we’re seeing progress.
A few brave CEOs have, for several years, created their own blogs, believing this could be a means for communicating directly with employees, customers, investors, and the general public. Microsoft’s Bill Gates was in the vanguard with his own blog. Soon thereafter, Sun Microsystems CEO Jonathan Schwartz created his own blog.
Now a new trend may ...