The world of shareholder communications is in a “Twitter” about what to do with the new social media. To tweet, or not to tweet … that is the question. As most Compliance Week readers likely know, the dominant social media platforms (today) include blogs, Twitter, Facebook, LinkedIn, myriad chat rooms, multimedia sites such as YouTube, and even services such as RSS feeds and Mobile Investor.
For years, companies have used traditional media to communicate with investors; more recently, the Internet has become a primary means for communicating with shareholders through the company’s Website and interactive features such as investor Webcasts. ...