Corporate sustainability is here to stay. The real question is how long will it take for the C-suite and boards of directors to adopt a business approach that goes well beyond traditional means of creating and developing corporate value.
My last column addressed the issue of shareholder value in terms of how the long-held focus on short-term financial results has inhibited corporate leaders from concentrating on initiatives that develop the long-term value of the company as a socially responsible business entity.
Corporate sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, ...