Last month’s column, “The Value of Tailoring a CSR Strategy to Investors,” described the growing phenomenon of institutional investors’ and sovereign wealth funds’ desire to invest in companies that have developed credible sustainability strategies and practices. Sustainability encompasses corporate social responsibility (CSR) and environmental, social, and governance (ESG) practices and performance.

Socially responsible investors (SRIs) have trillions of dollars to invest in companies that demonstrate best practices in the realm of sustainability. The genesis of the environmental movement occurred in the 1970s in efforts to clean up the Rhine River from years of oil and chemical spills that affected Switzerland, Germany, ...