Analytics in Insurance: Retaining and Growing Your Customer Base

Wednesday March 27, 2013
12:00 - 1:00pm ET
Click here to Register.

To succeed in today's volatile marketplace, insurance companies can't afford to retain every customer at any cost. But insurers who fall behind on growing and extending the relationship with their best policyholders waste time, money, and opportunity.

Join us on Wednesday, March 27, 2013, at 12:00 PM ET for a one-hour videocast where insurance industry experts will discuss new approaches to optimizing customer conversations to drive profitability. Using illustrative and case study examples, the panel of experts will share strategies for:

  • Enabling more effective segmentation strategies for retention and cross-sell programs
  • Identifying at-risk customers and next best actions
  • Strengthening relationships through an increased understanding of your policyholders┬┤ attitudes, needs, and preferences

Registrants are invited to submit questions regarding retaining and growing your customer base, and the panel will attempt to answer as many as possible during the conversation.

Speakers:

Farhana Alarakhiya
Director of Industry Solutions and Marketing
IBM Business Analytics

Craig Bedell
Worldwide Insurance Industry Executive
IBM Business Analytics






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