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Keeping bad company

Bill Coffin | February 5, 2018

Fortune has published its 2018 World’s Most Admired Companies list, an annual survey of corporate reputations. Fortune begins with some 1,500 companies pulled from the 1,000 largest U.S. companies by revenue mixed with non-U.S. companies from the Fortune Global 500 with revenues of $10 billion or more. Then the list gets narrowed to the highest-revenue companies among a range of industries and from there, executives, directors and analysts are asked to rate the candidate companies within their own industries based on nine criteria, which include investment value, management quality, social responsibility, and ability to attract talent. Those companies scoring in the top half of their industry make the list.

So far, it all sounds pretty good, and for the most part, the list for 2018 has produced a lot of companies you’d imagine would make such a list.Not all that surprising that Apple is at the very top,... To get the full story, subscribe now.