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Welcome to the jumbotron

Bill Coffin | May 1, 2017

In a recent phone call, I described e-mail newsletters as the prehistoric shark of digital communication: ancient, unevolved, but somehow still able to get the job done. But even by those standards, various forms of social media are steadily emerging as our new primary method of electronic communication, and with it comes a host of regulatory and compliance concerns.

FINRA noted this recently in its Regulatory Notice 17-18: Social Media and Digital Communications, released in April. This follows up a few older notices that reflects how FINRA—like everybody else—has tried to keep pace with the swiftly developing capabilities and usage of social media platforms, apps, and mobile technology. Underpinning 17-18 are some facts that nobody can argue with: