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BB&T Securities to pay $5.7M for misleading clients

Jaclyn Jaeger | March 11, 2019

BB&T Securities, a wholly owned brokerage subsidiary of BB&T Corp., has reached a $5.7 million settlement with the Securities and Exchange Commission to settle charges that a firm it acquired misled its advisory clients into believing they were receiving full service brokerage services in-house at a discount while significantly less expensive options were available externally.

According to the SEC’s order, Valley Forge Asset Management used misleading statements and inadequate disclosures about its brokerage services and prices to convince customers to choose the in-house broker. Despite promises of a high level of service at a low cost, Valley Forge did not provide any additional services to advisory clients using its in-house brokerage than it did to advisory clients who chose other brokerages with significantly lower commission rates, the SEC order states.

According to the SEC order,...

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