Enforcement Action

For years, Mast Brothers, a brand of high-end, artisanal bean-to-bar chocolate, has proven to be an unlikely success story, making small batches of expensive chocolate bars from its humble operation in the heart of the hipster world—the Williamsburg neighborhood of Brooklyn, New York. But when Dallas-based food writer Scott Craig took the Masts to task in a four-part expose that accused the brand of being less authentic than it has claimed, what resulted was an intense public debate over the nature of chocolate making, the honesty of Mast Brothers, and what it means to be straightforward and transparent with the public, even when the public might not know enough to ask questions about the products it’s paying for through the nose.