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EC fines Google €1.49B over online advertising abuses

Neil Hodge | March 20, 2019

The European Commission has slapped Google with a third fine for breaching competition rules—this time for blocking rival online search advertisers from getting a foothold in the market.

The €1.49 billion (U.S. $1.69 billion) fine is the third in three successive years for the internet giant and represents 1.29 percent of the company’s total revenues for last year.

In June 2017, the Commission fined Google €2.42 billion (U.S. $2.75 billion) for abusing its dominant position by promoting its own comparison shopping service in its search results (while demoting those of competitors). In July 2018, it fined the company again, €4.34 billion (U.S. $4.93 billion) for using its Android mobile operating system and mobile apps and services to further cement the dominance of its own search engine.

The penalties amount to €8.25 billion (U.S. $9.36 billion) in total in less than two years.


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