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European Commission fines four consumer electronics makers for fixing online resale prices

Jaclyn Jaeger | July 24, 2018

The European Commission on July 24 fined four consumer electronics makers for imposing fixed or minimum resale prices on their online retailers in breach of EU competition rules. The more than €111 million in fines were in all four cases significantly reduced due to the companies' cooperation with the Commission. 

According to the Commission, Asus, Denon & Marantz, Philips, and Pioneer engaged in so-called “fixed or minimum resale price maintenance” by restricting the ability of their online retailers to set their own retail prices for widely used consumer electronics products—such as kitchen appliances, notebooks, and hi-fi products.

“The four manufacturers intervened particularly with online retailers, who offered their products at low prices,” the Commission stated. “If those retailers did not follow the prices requested by manufacturers, they faced threats or sanctions such as blocking of...

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