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Getting the Word Out on Sustainability Progress

Louis M. Thompson | November 20, 2012

Are investors losing interest in companies' environmental, social, and corporate governance programs and their sustainability efforts due to ineffective communication by companies?

Several recent surveys say companies need to improve how they communicate their accomplishments in these areas if they expect to get credit for what they are doing. In fact, a study by CRD Analytics, a sustainable investment research firm, and consulting firm Brandlogic, found a widening gap between the sustainability initiatives companies are taking and how the public views these efforts.

The study reviewed 141 ESG and financial metrics measuring the performance of 100 large, global companies and compared the actual metrics with the perception of these performance measures among 2,500 respondents, including investors who claimed they were “highly attentive” to sustainability...

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