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The State of Investor Relations

Louis M. Thompson | April 16, 2013

What is the state of investor relations in the United States and globally? IR professionals say they are increasingly seeking investors abroad, communicating more non-financial information, using social media more often, and playing a bigger role in the C-suite and boardroom.

A recent survey conducted by Bank of New York Mellon of 817 IR professionals finds that companies are taking an active but cautious approach to reaching out to investors and to communicate their strategies and, increasingly, their corporate governance policies.

According to the study, investor relations is taking more time to communicate to existing investors, rather than courting new ones. The survey found that 27 percent of respondents in 2012 said they wanted to focus more time on existing shareholders, compared to 18 percent who said they did in 2011. (In the interest of full...

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