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Podcast: Navigating the Pitfalls of Geolocation Data

Joe Mont | December 22, 2014
The year is not ending on a happy note for app-based ride sharing service Uber.

In November, media reports detailed how an Uber executive used the company’s “God View” tool, which allows employees to see customer activity in real time, to track a reporter’s travel without her consent. Uber employees also reportedly tracked what they termed “Rides of Glory,” weekend users between the hours of 10 p.m. and 4 a.m.,who were then picked up about six hours later, to determine whichof them were returning from a romantic rendezvous.

Uber isn’t the only company stumbling as it tries to balance valuable geolocation data with privacy protection. The photo-sharing app Snapchat found itself on the wrong side of complaint and settlement with the Federal Trade Commission because its privacy policy claimed that it did not collect location-based information when, in fact, it did. The FTC also settled with the...

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