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Reports Seek Comment on Consumer Privacy

Melissa Klein Aguilar | December 21, 2010

Required reading for any businesses that collect information from customers on the Web (that would be most of you): Two reports out for comment recommend changes to the ways companies use and manage the online information they collect about consumers.

The Federal Trade Commission and the Department of Commerce are each seeking comment on their own respective frameworks for online consumer privacy.

The FTC framework, “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers” focuses on three major themes:

Privacy by Design: The report recommends companies build privacy protections into everyday business practices, including reasonable security for consumer data, limited data collection and retention, and procedures to promote data accuracy. Companies also should implement...

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