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Advice for U.S. companies, post-Brexit: Keep calm and carry on

Joe Mont | July 6, 2016

It is a truism that business hates uncertainty. It was therefore no surprise to see bold proclamations regarding the United Kingdom’s planned exit from the European Union, the so-called “Brexit” vote in June.

Such talk may be a bit premature. Buyer’s remorse among some Leave voters sparks a long-shot prospect for a second vote. It also remains to be seen when the U.K. will formalize the split and how the months-long negotiations to do so will unfold. That process could have a tremendous effect on companies that do business throughout Europe.

The message for U.S. companies that do business throughout Europe, to use a very British phrase: Keep calm and carry on.

“This could be much ado about nothing,” says Ashley Craig, co-chair of the law firm Venable’s international trade group. Nevertheless, companies are asking for clarification that no one can give.

“U.S. companies want consistency,” Craig says. “They want some sort of stability, but we are not going...

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