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Compliance? There Should Be an App for That!

Raphael Richmond | June 30, 2015

Raphael Richmond Icon 072115At Ford Motor Co., our brand promise is to “Go Further”–building great products, a strong business, and a better world. So when our corporate compliance team adopted “branding” to drive awareness of our approach to compliance and ethics, we knew employees would relate to a commitment to “Go Further–The Right Way.

We also knew that a slogan was just the beginning of our communication campaign.

With more than 190,000 employees across six continents, we wanted to develop a tool that would enhance our...

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