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Due diligence best practices for corporate sponsors

Jaclyn Jaeger | February 21, 2018

Corporate sponsorship is big business with potentially bigger rewards for brand owners, but it also comes with a degree of risk in the event of adverse publicity arising from a sponsorship deal.

With so many investigations surrounding corruption in sports today, it’s important for companies to ensure they are carrying out the proper amount of due diligence before and during a sponsorship period. “More than ever, it has become imperative that a sponsor protect its brand,” says Po Yi, a partner in the advertising and marketing group at law firm Venable.

The eruption of the continuing corruption scandal involving the Fédération Internationale de Football Association (FIFA), the international governing body of professional soccer, in particular, has played an important role in putting corruption in sports on the global playing field. For many leading multinational companies, the FIFA scandal has also served as a harsh wake-up call to the detrimental effect that corruption...

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