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Mending Social Media Compliance Gaps

Jaclyn Jaeger | July 14, 2015

As ever more companies use social media messaging, the compliance risks (and outright violations) proliferate right along with them. Two recent studies on the current state of social media underline just how vast and evolving that risk landscape is.

According to one analysis conducted by cloud-based solutions provider ProofPoint, the average Fortune 100 firm now has 320 social media accounts, which generated 500,000 posts originating from more than 1,159 employees during the period from July 2013 to June 2014.

Such a vast volume of accounts makes manual monitoring and enforcement nearly impossible for compliance departments today. “Assuming one minute of review per message, the average Fortune 100 company would spend 8,333 hours per year on a compliance review,” the report stated. (We’ll help with the math: A year has only 8,760 hours in total.)

Despite the compliance headaches posed by social media usage, compliance officers no longer approach such...

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