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Policy Communication in a YouTube World

Michael Rasmussen | September 25, 2012

So you wrote a policy—now what?  Policies are only effective if you can show that they have been communicated and understood. Having a written policy that no one knows about is just like having no policy at all. You cannot hold people accountable to a policy until you have made them aware of the policy. Unfortunately, many organizations have scattered approaches to publish and communicate policies.

I am on a mission to refocus organizations on how they approach policy management and communication. Not only are businesses failing in consistent and effective policy development and management, they are also behind the times in how they can communicate policies.

The written policy will always be critical as it defines what is allowed and disallowed explicitly in writing.  The difficulty is that the written policy document, while necessary, is no longer good enough.  We work and live in a YouTube world.  Video and interactive content has become critical to every function...

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