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Proper Execution of an Employee Survey

Jaclyn Jaeger | August 16, 2011

Employee surveys are one of the most effective ways to measure corporate culture. By providing quantifiable data on workforce attitudes, surveys give companies the ability to benchmark against their own results, industry peers, and national averages to identify organizational strengths and weaknesses.

Surveys are more than a “nice-to-do,” says Sara Weiner, consulting director for Kenexa, a consulting firm that focuses on personnel issues. “They're a true business imperative.”

So it's important that companies get the process right.

“Increasingly employers are looking at surveys as strategic tools to make the organization not only a better place to work, but a more effective organization,” says Mark Royal, a senior consultant of global management consulting firm, Hay Group.

At Centene Corp., a $4.2 billion healthcare business, for example, “what...

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