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Top Minds: The sports pioneer

Tammy Whitehouse | April 3, 2018

In 2015, when corruption allegations erupted in the world of soccer—or football, as it is known in Argentina and most parts of the world—Pedro Castro Nevares found himself at the epicenter, evangelizing a compliance mindset in a culture that was largely unfamiliar with the concept.

His good friend, Ignacio Galarza, became the general manager at Torneos y Competencias, a Latin American sports marketing company that was facing bribery and conspiracy allegations as part of the scandal that shook the Federation Internationale de Football Association, or FIFA. Galarza was intent on saving the company, and he recruited his longtime friend Castro Nevares to give him a hand.

At that time, Castro Nevares had a comfortable enough arrangement already. He had no prior experience in the soccer industry, or even in sports marketing. “I did some very small work with some companies in this market, but not that much,” he recalls.

But when Castro Nevares’s friend offered him...

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