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Everybody lies: Corporate veracity in a post-truth world

Joe Mont | October 24, 2017

The proposition was intentionally designed to be both inflammatory and counterintuitive.

“Truth is overrated, less relevant than ever, and rarely provides a competitive advantage in business,” said Emmanuel Tchividjian, principal and owner of the Markus Gabriel group, an ethics and communication consulting practice. “Therefore, we should not make truth a priority in the practice of our businesses.”

Tchividjian was, of course, not truly advocating corporate untruths He was a moderator, establishing an academic debate that took place at the Public Relations Society of America’s international conference, held recently in Boston.

We were fortunate enough to be on that panel, arguing the importance of truth against provocateurs defending and rationalizing what were generously described as “white lies.”

We need to stress, bold and underlined in a giant font, that those praising value of strategic untruths did so in order to play their part on the panel.

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