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Quality Financial Reporting for Investor Relations Officers

PART FOUR IN A SERIES

In the preceding three columns, we described the Quality Financial Reporting paradigm. It is an attitude, not a set of procedures. By adopting a QFR strategy, management tries to build positive and lasting partnership relationships with capital markets that lead to lower capital costs and higher stock prices.

QFR is practiced to produce financial statements and disclosures that reduce uncertainty by providing complete, timely, and otherwise useful information. In two prior columns, we speculated that applying QFR would change the work of chief financial officers and legal advisers. This week, we look at what QFR does for the job of the investor relations officer.

A Critical Role Beyond Compliance

The field of investor relations is focused on communication and disclosure. One definition, which we will revisit in a moment, was penned by the National...

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