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Social Anxiety: Understanding FTC Compliance Risks in Sponsored Posts and Native Ads

White Paper, June 5, 2017

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Learn how to make sure your company is complying with FTC Social Media Guidance.

Social media compliance is a big job, and it can be difficult to handle every detail yourself. Ensuring compliance requires knowledge, following procedures, and constant monitoring. Especially now that the Federal Trade Commission (FTC) is really cracking down on businesses staying compliant on social media.

For example, the FTC now has clear-cut guidelines around sponsored posts and “native advertising,” which are ads designed to look like editorials, news articles, product reviews and entertainment. The FTC allows this approach. But it requires a business to make certain, through clear disclosures, that consumers understand they’re reading or viewing paid messaging.

Download this whitepaper and learn:

  • Areas where the FTC can affect your messaging
  • What happens when the Government steps in
  • What’s required for social compliance
  • How to ensure social compliance