The FTC has issued increasingly specific guidance regarding the use of social media in an effort to protect consumers from fraud, deception, and unfair business practices. Hear Joanna Belbey, Compliance Subject Matter Expert, Proofpoint, discuss how your brand can use social media while avoid warning letters, or worse, official actions. Hear about recent FTC guidance regarding:
- Contests and sweepstakes
- Character limits
- Employee endorsements and testimonials
- Sponsored videos and video endorsements
- Blogger and user disclosure
Discover how Proofpoint can help you and your firm meet these and other regulatory challenges in the year ahead. Live Q & A will follow.
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Joanna Belbey, Compliance Subject Matter Expert, Proofpoint
Dan Nadir, Vice President Digital Risk Products, Proofpoint