This webcast aired on October 10, 2019.
CPE Credit(s): 1
The role of a compliance professional is increasingly complex: Not only do you have to adhere to regulations and legal guidelines, but you have to engage your workforce to participate in your ethics and compliance program for it to be effective. In many ways this is similar to the changing role of a marketing professional.
In this webinar, Convercent’s VP of marketing will provide best practices on how to think like a marketer, communicate a message and have it resonate with an audience, and ultimately change their behavior. Convercent’s CECO will discuss real-world compliance examples of how companies are using these tactics to better reach their employees.
- Walk through the basics on how to best connect with your audience
- Leverage the foundations of a great marketing campaign—audience, needs, outcomes
- Practical tips on how to engage effectively
- Share industry best practices on great ways to market your program
Speakers:
Katie Smith, Executive Vice President, Chief Ethics and Compliance Officer, Convercent
Stewart Maurer, Vice President, Marketing, Convercent
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