From its humble beginnings in a Harvard University dorm room, Facebook has grown to become a dominating force in social media and an international addiction. More than 2 billion people use Facebook every month; 1.4 billion people use it every day, more than the population of any country on earth except China.
The company’s very business model, one aped by many of its competitors, is becoming an increasingly problematic double-edged sword. The inherent conflict comes down to the data leveraging needed to return a profit and keep the service free for all users versus alienating those same customers with data collection practices that go beyond their comfort level.
