Everyone knows it’s not easy being green. Federal regulators, however, are starting to wonder whether it should be so easy to say you’re being green.

The Federal Trade Commission, for one, recently announced plans to revise its guidelines for how companies present their “environmental marketing.” Those guidelines were last updated 10 years ago.

Jaclyn Jaeger is a freelance contributor to Compliance Week after working for the company for 15 years. She writes on a wide variety of topics, including ethics and compliance, risk management, legal,...