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'What Did You EY? New Name for Ernst & Young?'

Matt Kelly | July 3, 2013

Consolidation continues at the Big 4 accounting firms—at least among the firms' names, anyway. Fresh off the arrival of a new global CEO this week, the venerable Ernst & Young announced that it will henceforth abbreviate itself to a simple “EY.”

Incoming chief Mark Weinberger, who started work July 1, said the change—complete with new logo and new motto, “building a better world”—will “provide consistency and ease of use for EY practices and clients around the world.” It also reflects the firm's website name, which has been for years. And in casual conversation people have long referred to the firm as either “Ernst” or “E&Y.”

Weinberger replaces former CEO James Turley, who had run the firm for 12...

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