In today’s corporate digital world, where paranoia over data security abounds, at least one business believes in the value of getting inside a person’s head—and it may be onto something.
First Financial Credit Union, serving 70,000 members in California, falls under data-security regulations mandated by the Graham-Leach-Bliley Act. Also known as the Financial Modernization Act, the law regulates the sharing of personal information about individuals who obtain financial products or services from financial institutions.
