Experts: More privacy rules, enforcement expected in 2024

Data privacy

Businesses can prepare for a bumpy ride as the 2024 global landscape of data privacy and other related laws and regulations begins to take shape.

Top of mind is the European Union’s AI Act, which last week moved a step closer to final adoption. The act will implement a risk-based approach, from “minimal” to “unacceptable,” to regulating artificial intelligence systems and is on pace to take full effect in 2026.

It’s unclear how the AI Act will interact with the EU’s General Data Protection Regulation (GDPR). Companies already in compliance with the latter should be prepared to adjust their policies and practices as the former takes effect, said Müge Fazlioglu, principal researcher at the International Association of Privacy Professionals (IAPP).

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