Corporate sponsorship is big business with potentially bigger rewards for brand owners, but it also comes with a degree of risk in the event of adverse publicity arising from a sponsorship deal.
With so many investigations surrounding corruption in sports today, it’s important for companies to ensure they are carrying out the proper amount of due diligence before and during a sponsorship period. “More than ever, it has become imperative that a sponsor protect its brand,” says Po Yi, a partner in the advertising and marketing group at law firm Venable.
