Data privacy is about to be a much more tangible concept for U.S. consumers, and it’s not because the first state law regulating it (the California Consumer Privacy Act) becomes enforceable for thousands of businesses Wednesday.
Yes, the CCPA has been on the minds of compliance practitioners for a couple of years now, but most of the public knows nothing about it or its European predecessor, the General Data Protection Regulation (GDPR). A survey conducted in late 2019 by data solutions provider Tealium revealed that while more than 90 percent of U.S. consumers want the state or federal government to adopt regulations to protect their data, nearly 70 percent had never heard of either the CCPA or the GDPR.
