New rules that have recently come into effect across the EU will allow for greater transfers of data between companies, though experts fear the changes could conflict with Europe’s strict privacy legislation, which protects personal information.

The EU Data Act (EDA), which came into force on Sept. 12, will fundamentally change how companies handle data from connected products and related services. The EDA gives users (both businesses and consumers) rights to access, use, and share data generated by Internet of Things (IoT) devices, smart appliances, or industrial equipment. This impacts manufacturers, service providers, and cloud operators, including non-EU companies offering services to EU customers.

Neil Hodge is a freelance business journalist and photographer based in Nottingham, United Kingdom. He writes on insurance and risk management, corporate governance, internal audit, compliance, and legal...