BrandVerity, a provider of trademark protection solutions and monitoring services, announced the latest addition to its product portfolio, BrandVerity’s Social Media Compliance service.
BrandVerity’s Social Media Compliance service provides legal and compliance teams with the ability to identify and manage brand and trademark misuse on social networks. The technology retrieves and follows tweets and public Facebook status updates based on client-driven keywords, and crawls destination websites to identify affiliate relationships within tweets, links and directly on those destination websites. With this data, BrandVerity enables users to directly monitor brand and trademark abuse, identify non-compliant messaging by marketing partners, and minimize costs associated with brand and trademark abuse.
