The Brookeside Group, a consulting, training and technology firm specializing in client relationship management, announced several new features of Brookeside INSIGHT, the company’s patent-pending software-as-a-service. The program is designed to help business-to-business companies analyze their client relationships to assess where relationship strengths and weaknesses exist within a client base.
Brookeside surveys a company’s clients with INSIGHT, which identifies clients at risk of defecting, those open to up-selling and cross-selling, as well as the reasons behind their motivations. The information from INSIGHT provides sales management and account teams with concrete action steps to up-sell to committed, loyal clients and intervene to prevent possible client defection and lost revenue.
