In August 2008, West Marine (WMAR) founder and chairman, Randy Repass, did what thousands โ€” probably hundreds of thousands โ€” of corporate executives have done before him: he set up a Rule 10b5-1 trading plan to cover future transactions in his company’s stock. According to an article in the Mercury News, Repass set up what he called a โ€œRule 10b5-1 Buying Planโ€ for this purpose.