RSM U.S. (formerly McGladrey), a provider of audit, tax and consulting services, has launched its new brand, which unites fellow firms from more than 110 countries in the RSM International network under a common brand, by issuing the first global edition of The Real Economy. The unified brand is part of an initiative to further RSM’s vision to be the first-choice advisor to middle market leaders globally.

As a centerpiece of the rebrand, RSM is launching The Global Real Economy, a semi-annual global edition of its flagship publication, The Real Economy. Led by RSM U.S. Chief Economist, Joe Brusuelas, and other RSM leaders from around the world, these reports address a range of international issues relevant to middle market firms around the globe. This global thought leadership initiative is part of a larger effort by RSM to provide actionable insights and analysis to middle market companies about the issues most relevant to their businesses.

The firm first announced its name change in June.