Morningstar Inc. is taking an unconventional approach to investor relations by forgoing conference calls and meetings with analysts. Instead, the Chicago-based research firm is offering investors a chance to ask and have answered questions about the company in a monthly, public, question-and-answer session.
The $179.7 million company, which completed an initial public offering in May, actively solicits questions about its business from investors through promotions and the company’s Web site. On the first Friday of every month, the answers are not only posted on the Morningstar Web site, but they are included in the company’s 8-K filings.
