California, Colorado, and Connecticut launched a joint enforcement sweep against businesses that fail to honor consumers’ online opt-out requests, the states announced Tuesday.
Businesses that operate in those three states are required by state laws to respect the preferences of users who do not want their personal data collected by websites they visit. Websites typically track users’ behavior, like which pages they visited, which subjects they clicked on, and what items they purchased. This and other browsing data can be used to create an overall profile of users, leading to targeted advertisements.
