FTC to monitor compliance at AI-enabled product review platform after misleading ratings
By 
Adrianne Appel2024-11-07T19:03:00
Artificial intelligence-enabled product review platform Sitejabber agreed to a 10-year compliance monitorship with the Federal Trade Commission (FTC) following allegations that it inflated product ratings and misled the public.
Sitejabber, owned by GGL Projects, creates ratings for products and services on behalf of about 130,000 companies, and displays the reviews on its website for the public to view. The ratings and reviews also come up on Google when people search for information about a product or service.
However, the reviews were inaccurate, the FTC alleged in a complaint, because they were based on what consumers said about the product right after purchase and before receiving or using it. Sitejabber also grossly inflated the reviews, the FTC alleged.
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