U.K. competition regulator ‘very likely’ to use new enforcement powers despite government’s pro-growth agenda
By 
Neil Hodge2026-03-13T21:06:00
New powers granted to the U.K.’s main competition watchdog will result in greater scrutiny, tougher enforcement, and a stark warning for companies to review their sales and marketing promotions—especially since some practices have been pushed firmly into the spotlight thanks to legislation that came into effect last year.
Experts say companies should prepare for potentially much more aggressive oversight and active scrutiny, despite the U.K. government’s call for regulators to be more “pro-business” and support economic growth.
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