- Chief Compliance Officer and VP of Legal Affairs, Arrow Electronics
By 
Adrianne Appel2024-05-03T21:20:00
The bipartisan consumer data privacy bill recently floated in Congress has steep hills to climb if it’s ever going to become law, but that’s no reason for businesses to delay their privacy tune-ups.
The “American Privacy Rights Act” (APRA), released by Sen. Maria Cantwell (D-Wash.) and Rep. Cathy McMorris Rodgers (R-Wash.), has been promoted as the comprehensive federal legislation needed to safeguard consumer privacy in an aggressive, online advertising environment.
Many businesses would welcome a federal privacy law after contending with a growing patchwork of different state laws that now numbers 16, as tracked by the International Association of Privacy Professionals.
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The General Data Protection Regulation has been in force for nearly six years. Some industries—and some companies—have been more prone to fall foul of the rules than others.
The implications of a privacy rights case involving a U.K.-based Uber Eats driver underscore a popular belief that companies prioritize protecting the personal information of their customers over the data rights of their employees.
A bipartisan consumer privacy bill released by Sen. Maria Cantwell (D-Wash.) and Rep. Cathy McMorris Rodgers (R-Wash.) would provide the broad, comprehensive protections businesses and Americans have called for, according to the lawmakers.
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