Experts: APRA chances unlikely, more state privacy laws certain


The bipartisan consumer data privacy bill recently floated in Congress has steep hills to climb if it’s ever going to become law, but that’s no reason for businesses to delay their privacy tune-ups.

The “American Privacy Rights Act” (APRA), released by Sen. Maria Cantwell (D-Wash.) and Rep. Cathy McMorris Rodgers (R-Wash.), has been promoted as the comprehensive federal legislation needed to safeguard consumer privacy in an aggressive, online advertising environment.

Many businesses would welcome a federal privacy law after contending with a growing patchwork of different state laws that now numbers 16, as tracked by the International Association of Privacy Professionals.

lock iconTHIS IS MEMBERS-ONLY CONTENT. To continue reading, choose one of the options below.