Amid headlines trumpeting privacy failures and PR nightmares stemming from employee use of popular social media tools such as Facebook and YouTube, it’s no surprise that many companies still struggle with whether and how to dip their toes in the social media pool.
Done right, online social media can help a company build its brand. Done wrong, however, it can wreck a company’s reputation, alienate customers, violate privacy laws, and potentially cost millions in damages. At the Compliance Week 2010 conference last week, executives from three companies that have plunged into social media—Best Buy, Johnson & Johnson, and Travelers Cos.—shared their stories and offered tips to other attendees.
