If you blinked you might have missed a recent name change for the Consumer Financial Protection Bureau. Last month, in press releases, Acting Director Mick Mulvaney further recast the agency he oversees as the Bureau of Consumer Financial Protection, testing our collective habits with a new acronym, BCFP.

As anyone who follows the Bureau can attest, a name change is the least of Mulvaney’s overhaul (a kinder way of what critics refer to as his “destruction”) of the agency. Week by week, President Trump’s temporary appointee has quickly and surefootedly re-envisioned the Bureau as less a consumer crusader, and more another agency committed to pro-business deregulation.