Big Data holds great promise in helping companies mine the vast quantities of data the collect for new insights on risk, fraud, and especially on the purchasing habits of customers. But along with that promise come the challenges of using customer data in a responsible way.
“Analytics holds dramatic potential to fuel innovation and economic growth. To realize that potential it will be necessary to address the data protection and privacy issues that the use of analytics raises,” says Paula Bruening, vice president of global public policy for the Centre for Information Policy Leadership.
