The Department of Justice (DOJ) is accelerating its antitrust investigation into Google’s market power and practices by taking a cold, hard look at the tech giant’s dominance in the digital ads space.
The DOJ has reached out to publishers, advertising technology firms, and advertising agencies to gain a better understanding of Google’s central role in, and pervasive control of, online advertising markets, sources told the Wall Street Journal. Frank concerns from publishers and adtech rivals revolve around Google’s dominance on the buy side, sell side, and auction side of digital advertising.
